Emailing your members is a great way to spark activity, especially if linked to a poll or question.

I tend to email members once every 2 or 3 weeks, sometimes longer. Remember if you keep them interesting people will actually want to read them so please don't send emails once or more a week, that is on the border of spam.

Also don't make the email too long, the shorter the better. And make the subject title very precise to the subject of the email and include your URL in the subject line.

Lastly but not least provide them instructions on how to opt-out of the emails, no matter how cool you think your mailings are some people will always hate them.

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And if they used a throw-away email address or a 1 time usuage one, your emails will never reach them. :p

Hehe.. so true